WHAT IS PANTONE 2023?
First and foremost, it is important to know what the Pantone Color Institute is. Basically, it is a business institution that belongs to Pantone. This “department” is responsible for highlighting seasonal colors that will be trending. Therefore, the color of the year predicts what the world expects for clothing, products, and visual identity. With this, the color chosen by Pantone for 2023 is Viva Magenta. It is a color that will be the highlight in various areas such as fashion, beauty, art, design, architecture… It comes from the red family and is linked to the ideas of exuberance, driving celebration, joy, and optimism. Viva Magenta is brave and fearless, a pulsating color that writes a new narrative.
“In this era full of technology, we seek to be inspired by nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family and was created inspired by the red of the cochineal, one of the most precious dyes in the world, belonging to the family of natural dyes, being one of the strongest and brightest in the world. Rooted in what is primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, building and strengthening our inner self.”
Leatrice Eise, executive director of Pantone Color Institute
